Increasing the store rank for a Seller on Amazon can be difficult, especially with the tough competition that most sellers have to face on the Amazon marketplace. Let’s discuss a few points the sellers on Amazon must consider for increasing their store rank.
1. Sales Rank
One of the most important factors when it comes to Amazon’s store ranks is Amazon’s best sellers rank. The more sales you have, the higher will be your sales ranking. This ranking will prove to be a catalyst for your store rank.
2. Customer Feedback
Customer feedback is important to Amazon. Quality feedback is equivalent to more sales and a good ranking. Similarly, lack of product reviews and negative customer feedback will sink your product.
3. Conversation with the Customers
Replying to customers and answering their queries is a stepping stone for a good ranking. Amazon appreciates sellers who are responsive towards their customers and spend time conversing with them.
4. Image Quality and Size
Amazon’s guidelines for image quality and size to avoid suppressed listings are clear. Amazon demands high-quality images of at least 1,000 x 1,000 pixels o that the image can be zoomed when viewing and your buyers can study the product in more detail.
The price of your products on Amazon directly affects the conversion rates and sales. Pricing is not only one of the most significant Buy Box factors; it also establishes your rank as a Seller on Amazon.
6. Holistic Product Listing
Product listing has to holistic and complete for extra exposure. The more complete your product listing is the better will be your store rank as a Seller on Amazon. You must try and complete every single field in the listing setup page to make sure you have a good chance to improve your ranking.
7. Visit Time on your Page
Retention time is always important online. Amazon determines traffic flow on your store by checking for how much time customer stayed on your listing. This also reflects on how much interest the buyers are taking in your product.
A good title reflects directly on your conversion rate. To make the most of the product title as a Seller on Amazon, it must contain keywords and should be brief and direct. It’s better to keep your title within 200 characters and make it simple and easy to read.
9. Features in Bullet Points
Listing the product features in bullet points is the best way to make it a quick and easy read for customers. You can make the bullet points detailed to compensate for not writing long paragraphs, but be sure to be concise and include as many keywords as you can.
10. Category and Sub-Category
At the time of setting up your product listing, make sure to choose the most correct category for your product. Some categories have more competition than the others, which is why it is always best to be as accurate as possible.