Have you ever seen the pretty stars piling up in product reviews or Facebook pages? It is no beauty contest but rather a competitive streak, holding much value in online marketing. These stars account for the rating of the products and are extremely viral in determining the purchase of an item.
There is an estimated study that people take these reviews into serious consideration whilst buying products online. There is something reliable about buying products online when some people have either disliked the product or have become fond of its unique features through their reviews rather than acknowledging the fact that the process is all controlled through a stranger. But, how can you improve this rating?
Remove negative feedback
Are you surprised, having read those words? Well, it is as true as it can get. Amazon can relieve you of the negative feedbacks affecting your online selling experience. However, only under certain conditions, Amazon permits the removal of these feedbacks;
- If they contain any profanity
- If they contain any personal information
- If they are comprehensively stated as product reviews.
Amazon, after reviewing your request will take down the negative feedback from the timeline and leave you with good reviews that can associate well with your online selling experience.
Contacting the purchaser
Often, you are denied of this simple blessing. Removing feedbacks is not approved by Amazon you are left with smeared edges on your timeline acquired from the presence of bad reviews by customers. Sometimes, it is not even your fault that the buyers encountered some issues with the product but when that burden falls onto your head, you cannot just ignore it. whatever is the case, when Amazon does not allow the removal of negative reviews, it is up to you to contact the buyer directly.
Manage your statistics
It happens t times that your product is just not received the way you planned it to be. It is attracting more negative reviews than good, and customers are just not being attracted to the unique features of the said product. In such cases, the product can only be entitled as unwanted. What you need to d in such situations is not ignore these reviews but rather just remove the product from your selling platform. It is how the saying goes; one bad fish can influence the whole sea.
With any good company, there is a strict policy regarding customer care service. If the clients interacting with the company are leaving their services gratified then the company is on the right side of the track. With Amazon, you will see similar cases; they have a strong policy regarding customer care any kind of violation is not something taken lightly.
This is why they have a stronghold in the hopping industry and are highly perceived in the eyes of the customers. If you wish to be perceived in the same way, restrict you to abiding by the rules set by Amazon and focus on being polite, humble and responsive to the customers.